
What are Mobile coupons?

Mobile / Digital coupons are the electronic delivery of coupon offers to Adult Tobacco Consumers 21 years of age or older (ATC’s).
What are the benefits of mobile coupons?
- Simple way to engage with eligible Adult Tobacco Consumers
- Easy redemption and payment process for the retailer
- Efficient (eliminates the need to submit coupons)
- Monthly reimbursements
- Encourages store loyalty
Who is eligible TO PARTICIPATE?

All retailers who agree to accept mobile coupons from National Tobacco Co. (NTC) / Turning Point Brands (TPBi) and that acknowledge a document stating their acceptance.
Retailers Responsibilities

Verify that the consumer purchasing the product with an NTC mobile coupon off is 21+ years of age. Then verify the following information from the phone:

Verify that the consumer purchasing the product with an NTC mobile coupon off is 21+ years of age. Then verify the following information from the phone:
- CORRECT STORE NAME & ADDRESS
- CORRECT DATE & TIME
- RUNNING 5 MINUTE TIMER
- BARCODE CLEARLY VISIBLE
Scan coupon bar code and complete the transaction. Done!
Mobile coupons will utilize standard manufacturers’ coupon UPCs (same as paper coupons). If your Point-Of-Sale (POS) system can accept paper coupons, then mobile coupons should work too. If unable to scan (no POS system), follow the same process as paper coupons and enter manually.
Maintain mobile coupon participation by encouraging Adult Tobacco Consumers to sign up for mobile coupons via Stoker’s mobile platform (MyStokers.com).

MOBILE COUPONS ARE NOW HERE!
How you get paid
- Upon redemption of a coupon our platform will receive and track the redemption for your store
- At the end of each Month, you will be mailed a coupon redemption check from National Tobacco/Free Mountain. With a redemption summary for your store/stores.
How does a CONSUMER
redeem a Coupon?
- Within the Stoker mobile platform, the ATC will select the Coupon and then the Store.
- The ATC will have 5 minutes to redeem the offer, therefore the consumer should only select “I’m Ready” when they are at the register and ready to redeem.
- Once the transaction is complete, the consumer can select “I’m Done”.




PARTICIPATION BENEFITS
Participation Benefits

MORE PRESENSE:
Your store will be listed and can be featured on Stoker’s mobile website and consumer mobile application(s).
MORE CONSUMERS:
With the Stoker’s mobile coupon program featured on every can and tub, ATC’s will be seeking to find stores where they can redeem their mobile coupons. Make your store one of them!
DRIVE SALES:
Utilize Stoker’s consumer database and geofence consumers who are within a 10 mile radius of participating retail locations. Send weekly email reminders to ATC’s driving consumers to retailers close to their proximity.

Stoker’s Mobile Coupon
Retailers participating in the Stoker’s Mobile Coupon platform can participate in either the Manufacturer or Trade coupon offer plans. A chain can only participate in one plan, not both.
Manufacturer Coupon Offers
Manufacturer coupon offers can be redeemed in any participating retail location. Manufacturer coupon offers are structured based on the tax rates of each state. If a chain has a store geography that spans multiple states, the mobile coupon platform will use the location of the store where the customer is redeeming the offer.
The Stoker’s team has segmented the states into 3 categories: Low Tax, Mid Tax, and High Tax.
- Low Tax States: AL, AZ, GA, IN, KS, KY, LA, MO, MS, NC, NE, NM, NV, OH, SC, TN, VA, WV
- Mid Tax States: AK, CO, FL, HI, ID, IL, MD, MI, MT, ND, NJ, PA, SD, WY
- High Tax States: AR, CA, CT, DE, IA, MA, ME, MN, NH, NY, OK, OR, RI, TX, UT, VT, WA, WI
Manufacturer Offer | Offer 1 | Offer 2 | Offer 3 | Offer 4 |
---|---|---|---|---|
Low Tax Offers | $2 Off Can | $4 Off 2 Cans | $3 Off Tub | $3 Off 16 oz. Bag |
Mid Tax Offers | $3.50 Off Can | $4 Off 2 Cans | $4 Off Tub | $4 Off 16 oz. Bag |
High Tax Offers | $4 Off Can | $6 Off 2 Can | $5 Off Tub | Cell 2 |
Custom Offers (chains > 19 locations)
Custom Offers can be redeemed only in a designated chain’s stores. Custom coupon offer values are based on an arrangement between the chain and Stoker’s sales and marketing team. The system allows for up to 4 highly customizable Custom Offers. In addition to customizable coupon offer values, the chain’s logo is placed on the coupon tile. For further information, please reach out to your National Tobacco representative.
(Sign Up Process
Typically Takes 2 Weeks)
SIGN UP PROCESS
(Sign Up Process Typically Takes 2 Weeks)
Stoker's Mobile Coupon Retailor SIGN UP

01

Retailor completes Mobile Coupons Terms and Conditions Acknowledgement

02

Retailor is approved and added to the mobile platform

03

Optional: Retailer is provided with mobile coupon UPC’s to set up in their POS system
*UPC's AVAILABLE UPON REQUEST.
CONTACT: stokerscountry@nationaltobacco.com
(ALLOWS RETAILERS TO SCAN MOBILE COUPONS)
04

Retailer is approved & alerted by NTC rep with a go live Date

05

Consumers are served mobile coupons weekly and can start redeeming in retail account

06

Coupon Platform tracks mobile coupon Redemptions
07

Free Mountain/National Tobacco sends Redemption Check and Redemption summary at the end of each Month
A Detailed Example

CHECK DETAIL REPORT
Month | Offer Description | Quantity | Face Value |
---|---|---|---|
10-2024 | $2.00 off a can | 2 | $4.00 |
10-2024 | $4.00 off 2 cans | 2 | $8.00 |
10-2024 | $4.00 off a can | 4 | $16.00 |
10-2024 | $3.00 off 1 tub | 4 | $12.00 |
10-2024 | $3.00 off 1 16oz bag | 2 | $6.00 |
TOTAL: $46.00

REDEMPTION SUMMARY REPORT
Payment Name |
Redemption Address |
Description of Offer | QTY | Value | |||
---|---|---|---|---|---|---|---|
Store1 | 1100 N. SANTE FE | EDMOND | OK | 73003 | $3.00 off 1 16oz Bag | 2 | $6.00 |
Store2 | 14550 US HWY 301S | STARKE | FL | 32091 | $4.00 off a can | 1 | $4.00 |
Store3 | 1510 HWY. 25 B NORTH | HEBER SPRINGS | AR | 72543 | $3.00 off 1 tub | 2 | $6.00 |
Store4 | 1525 N. GRAND AVE | GAINESVILLE | TX | 76240 | $4.00 off a can | 2 | $8.00 |
Store5 | 2112 W WALNUT ST | ROGERS | AR | 72756 | $4.00 off a can | 1 | $4.00 |
Store6 | 2112 W WALNUT ST | ROGERS | AR | 72756 | $3.00 off 1 tub | 2 | $6.00 |
Store7 | 2553 GREY LAG WAY | LEXINGTON | KY | 40509 | $4.00 off 2 cans | 1 | $4.00 |
Store8 | 2726 NORTH MAIN ST | HIGH POINT | NC | 27265 | $4.00 off 2 cans | 1 | $4.00 |
Store9 | 377 SHALLOWFORD RD | GAINESVILLE | GA | 30504 | $2.00 off a can | 1 | $2.00 |
Store10 | 61215 SOUTHGATE PKWY | CAMBRIDGE | OH | 43725 | $2.00 off a can | 1 | $2.00 |



REDEMPTION PROCESS
ADULT TOBACCO CONSUMERS 21+ YEARS OF AGE OR OLDER (ATC)

ATC Logs into Platform


ATC Picks Coupon


ATC Picks Store


ATC Presses “I’m Ready”

ATC Uses Coupon at Purchase & Retailer Scans or Inputs Code Manually


ATC Presses “I’m done”


Sign Up Today: For more info or to sign up please contact your National Tobacco Rep today.